The literal meaning is secondary school student. The term jk business is used to define prostitution and the sale of pornographic and erotic material of teens aged 13 to 17.
The Yoshi Kosei business has deep roots in Japanese culture, where fashion is moving towards an infantile and childish aesthetic model feeding constantly the kawaii culture. For this reason the present work starts from roads of Japan, studying the culture that widely normalizes the sexualization of pre-pubertal girls and within legitimate places where products and services related to the joshi kosei business are sold. An example are the maid cafè, where little girls dressed as sexy waitresses call customers masters and reverie them after having attracted them from the road.
I used photographic material sourced from pornographic sites, newscasts and erotic photos that (together with any kind of object such as underwear or intimate hair) are sold by girls on the black market.
Knoema world data reported rape rate of 46,7% per 100,000 in Japan, meaning that 1 in 2 women has been assaulted, percentage that exceeds 70% when we circumscribe age to adolescents and pre-adolescents.